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‹ Back To All WorkshopsThe Agency Website as a Selling Tool
Date & Location
Let’s be honest, most agency websites are designed to make the agency team feel good about itself. They certainly aren’t designed to engage clients. From cliché-ridden copy to self-indulgent waxing about the future, most agency websites are missing the opportunity to generate leads and convert business.
Based on the latest best practices from Mirren’s on-site training, Brent Hodgins will outline the key principles to ensure your website is operating as an effective selling tool. You will leave with an approach for evaluating the effectiveness of your own online presence.
Handouts will be provided to Mirren Members. You can learn more about membership here.
Brent Hodgins is the Managing Partner at Mirren Business Development. He has worked in Account Management, Interactive and New Business for agencies that have included Wieden + Kennedy, TBWA\Chiat\Day and Leo Burnett. In his account roles, his clients included McDonald’s, Kellogg’s, Johnson & Johnson, Barnes & Noble, Bell Canada and U.S. Trust Wealth Management.
After beginning his agency career at Leo Burnett, he moved to TBWA\Chiat\Day where he continued in account management. Soon after, Brent launched their first Interactive Division in New York. He then moved into Agency Marketing and New Business. Most recently, at Wieden + Kennedy NY, he led the team’s effort to completely reengineer their business development practice.
Now at Mirren, Brent plays a leading role in the firm's new business training and recruitment specialization for agencies. Along with business conferences, Brent regularly guest lectures at Harvard, MIT, Wharton and Columbia business schools.
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