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‹ Back To All WorkshopsProactive Prospecting: Building & Converting a Pipeline of Qualified Leads
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The agencies experiencing the highest growth rates systematically attack and convert, one good quality prospect after another. They are machines. And they do it using existing resources. These agencies are stealing business with small teams (think SWAT teams) that focus and aggressively attack only the right opportunities, with only the right message. Learn an approach that is fast, cost-effective - and opens doors.
This training webcast will address the steps in building an on-going pipeline of qualified leads - using a powerful "diagnostic" approach. From qualifying, to targeting, to attacking, and closing, you will learn the most efficient and effective path to bringing new prospects in the door. You will also learn the type of outbound call that will almost always get returned.
Handouts will be provided to Mirren Members. You can learn more about membership here.
Brent Hodgins is the Managing Partner at Mirren Business Development. He has worked in Account Management, Interactive and New Business for agencies that have included Wieden + Kennedy, TBWA\Chiat\Day and Leo Burnett. In his account roles, his clients included McDonald’s, Kellogg’s, Johnson & Johnson, Barnes & Noble, Bell Canada and U.S. Trust Wealth Management.
After beginning his agency career at Leo Burnett, he moved to TBWA\Chiat\Day where he continued in account management. Soon after, Brent launched their first Interactive Division in New York. He then moved into Agency Marketing and New Business. Most recently, at Wieden + Kennedy NY, he led the team’s effort to completely reengineer their business development practice.
Now at Mirren, Brent plays a leading role in the firm's new business training and recruitment specialization for agencies. Along with business conferences, Brent regularly guest lectures at Harvard, MIT, Wharton and Columbia business schools.
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