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‹ Back To All WorkshopsShopper Marketing: Building a New Practice
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Unless you’re stuck in the Mad Men days, you know Shopper Marketing has been one of the fastest-growing areas in marketing. It has even outpaced the darling Digital growth over the last three years.
But, adding this to your portfolio is not as simple as adding it to a credentials slide, hiring someone who understands retail, or finding real estate in-store to expand your advertising idea. You must truly build the capability, find the right client at the right time - and make the most of the one shot to build your credibility or kill it. This session will review specifically what it takes to begin building a practice in this rapidly growing space.
Ken Barnett has passionately led MARS to new heights. Under his leadership, MARS has become the No. 1 Shopper Marketing company in America, a true reflection of his dedication to performance excellence and the profitable success of MARS clients in the retail marketplace.
As a seasoned agency leader with 35 years of broad experience in advertising, marketing and promotions, Ken concentrates on building and nurturing an agency-wide culture of professional growth and client-service excellence.
Ken serves on several industry boards and has been a guest speaker of many universities and advertising/promotion industry events, such as the PMAA (Promotion Marketing Association of American) and the ANA (Association of National Advertisers)
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