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‹ Back To All WorkshopsHow to Craft a PR Plan that Will Drive New Business
Date & Location
This webinar will walk through the building blocks of a performance-based PR plan for your agency. Rather than reactively trying to create coverage out of things that are not genuinely newsworthy, this online training session will step through a proactive approach to promoting your agency in a way that is compelling to prospects and distinguishing from other agencies.
Key takeaways include:
• What PR can do for your agency that no other marketing tool can replicate.
• How a small and mid-size agency's strategic use of PR can level the playing field with larger competitors.
• How PR helps prospects discover you.
• What your agency's PR plan should include.
• Steps to developing an effective agency PR plan.
• How to integrate PR into your new business strategy.
• Why writing a book may be the best new business investment you make all year.
• Why not having PR capabilities can cause your agency to miss out on new business opportunities.
Don Beehler is founder of ABC&D Communications, a public relations agency located near Nashville, Tennessee. Since its inception in 2002, the agency has served more than 60 clients in a variety of industries. Prior to staring his own firm, Don held senior management positions with advertising/public relations agencies in Chicago and Nashville and was part of each agency’s new business team. He also has corporate communications and journalism experience, and holds a master’s degree in Communication/Management. Don’s blog provides PR tips, tactics and tools for small- and medium-sized ad agencies and businesses.
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