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‹ Back To All WorkshopsLeveraging Search Consultants
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This workshop is geared to the mid-size and smaller agency that is considering how to best tap Search Consultants. Key questions will be addressed: Is it really worth your effort to connect with these gatekeepers? Are they open to new agencies... or do they stick with their favorites? What is the best way for the smaller agency to break through the clutter and get on their radar? Get a look into their selection process and exactly what it takes to get on their short list. Understand why they reject most agencies and how you can prevent this – no matter what size your shop happens to be.
Brent Hodgins is the Managing Partner at Mirren Business Development. He has worked in Account Management, Interactive and New Business for agencies that have included Wieden + Kennedy, TBWA\Chiat\Day and Leo Burnett. In his account roles, his clients included McDonald’s, Kellogg’s, Johnson & Johnson, Barnes & Noble, Bell Canada and U.S. Trust Wealth Management.
After beginning his agency career at Leo Burnett, he moved to TBWA\Chiat\Day where he continued in account management. Soon after, Brent launched their first Interactive Division in New York. He then moved into Agency Marketing and New Business. Most recently, at Wieden + Kennedy NY, he led the team’s effort to completely reengineer their business development practice.
Now at Mirren, Brent plays a leading role in the firm's new business training and recruitment specialization for agencies. Along with business conferences, Brent regularly guest lectures at Harvard, MIT, Wharton and Columbia business schools.
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