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‹ Back To All WorkshopsOrganic Growth for Account Management
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There is no faster opportunity for new revenue than through your current clients: you have a good relationship and the door is open.
Work through the steps necessary to uncover every single project opportunity from every single client. Learn how to motivate your account people and how to arm them with the tools, systems and behaviors to proactively and consistently mine for new project opportunities – without having to feel like sales people. Leave this training webcast with specific steps that you can implement immediately.
Brent Hodgins is the Managing Partner at Mirren Business Development. He has worked in Account Management, Interactive and New Business for agencies that have included Wieden + Kennedy, TBWA\Chiat\Day and Leo Burnett. In his account roles, his clients included McDonald’s, Kellogg’s, Johnson & Johnson, Barnes & Noble, Bell Canada and U.S. Trust Wealth Management.
After beginning his agency career at Leo Burnett, he moved to TBWA\Chiat\Day where he continued in account management. Soon after, Brent launched their first Interactive Division in New York. He then moved into Agency Marketing and New Business. Most recently, at Wieden + Kennedy NY, he led the team’s effort to completely reengineer their business development practice.
Now at Mirren, Brent plays a leading role in the firm's new business training and recruitment specialization for agencies. Along with business conferences, Brent regularly guest lectures at Harvard, MIT, Wharton and Columbia business schools.
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