It's no secret that Social Media is a critical tool for new business. However, most agencies operate as if any sort of "social media presence" is enough. While a methodical approach is applied to client assignments, a half-baked attempt is applied to the agency's own social media marketing. From a blog that is generic and shallow; to a Facebook page that is completely random; to Tweets that are irrelevant to prospects... rather than fueling new leads, prospects see a complete lack of strategy and insight. You're now damaging your ability to fuel new leads.

Social media can serve as a practical, cost-effective means for exposing your agency's work and ideas to a larger universe of potential clients. This online training session, with Guest Speaker Michael Gass of Fuel Lines, will show you how to strategically create a new business pipeline and lead-generation network via social media that can be maintained, even when your agency is at its busiest.