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‹ Back To All WorkshopsExcelling as a New Business Director: Increasing Your Effectiveness
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Having worked on-site with hundreds of agency new business teams, Mirren brings a tremendous amount of insight about the life of a new business director. Often an opportunity to make a mark, this role is the driving force behind growing the agency. From strategically guiding the management team, to packaging the agency for a pitch, to securing first-time meetings with prospects, this is one of the most exciting – and challenging – careers.
This session will focus on several key areas to help new business directors: what you should be accountable for, writing a job description, getting the resources you need, improving your performance and how to be properly recognized for your efforts.
Brent Hodgins is the Managing Partner at Mirren Business Development. He has worked in Account Management, Interactive and New Business for agencies that have included Wieden + Kennedy, TBWA\Chiat\Day and Leo Burnett. In his account roles, his clients included McDonald’s, Kellogg’s, Johnson & Johnson, Barnes & Noble, Bell Canada and U.S. Trust Wealth Management.
After beginning his agency career at Leo Burnett, he moved to TBWA\Chiat\Day where he continued in account management. Soon after, Brent launched their first Interactive Division in New York. He then moved into Agency Marketing and New Business. Most recently, at Wieden + Kennedy NY, he led the team’s effort to completely reengineer their business development practice.
Now at Mirren, Brent plays a leading role in the firm's new business training and recruitment specialization for agencies. Along with business conferences, Brent regularly guest lectures at Harvard, MIT, Wharton and Columbia business schools.
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