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Proactive Prospecting: Converting the Meeting

Date & Location

Feb 2009 17
2:15PM Webinar
This Webinar has already occurred.
Proactive Prospecting: Converting the Meeting

This webinar will walk through the four stages of converting a prospect meeting. We will focus in specifically on those meetings where you have proactively worked your way in the door. Rather than doing a capabilities presentation (will instantly kill any chance of getting an assignment), you must instead provide a provocative point of view on what you can do to drive the purchase behavior of their target audience - all grounded in research-based insights. Materials will be provided.

About the Instructor
Brent Hodgins
Brent Hodgins Mirren Business Development

Brent Hodgins is the Managing Partner at Mirren Business Development. He has worked in Account Management, Interactive and New Business for agencies that have included Wieden + Kennedy, TBWA\Chiat\Day and Leo Burnett. In his account roles, his clients included McDonald’s, Kellogg’s, Johnson & Johnson, Barnes & Noble, Bell Canada and U.S. Trust Wealth Management. After beginning his agency career at Leo Burnett, he moved to TBWA\Chiat\Day where he continued in account management. Soon after, Brent launched their first Interactive Division in New York. He then moved into Agency Marketing and New Business. Most recently, at Wieden + Kennedy NY, he led the team’s effort to completely reengineer their business development practice. Now at Mirren, Brent plays a leading role in the firm's new business training and recruitment specialization for agencies. Along with business conferences, Brent regularly guest lectures at Harvard, MIT, Wharton and Columbia business schools.

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