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‹ Back To All WorkshopsThe Client Trends Holding Back Your Competitive Pitch Win Rate
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Based on learning from our marketing director roundtable series with Harvard Business School and Harvard Business Review, we share exactly what clients most want when being approached by an agency – particularly given the current economy. In carefully studying the best in the business, we begin sharing a set of unique strategies (that most have never considered) to close more business.
Brent Hodgins is the Managing Partner at Mirren Business Development. He has worked in Account Management, Interactive and New Business for agencies that have included Wieden + Kennedy, TBWA\Chiat\Day and Leo Burnett. In his account roles, his clients included McDonald’s, Kellogg’s, Johnson & Johnson, Barnes & Noble, Bell Canada and U.S. Trust Wealth Management. After beginning his agency career at Leo Burnett, he moved to TBWA\Chiat\Day where he continued in account management. Soon after, Brent launched their first Interactive Division in New York. He then moved into Agency Marketing and New Business. Most recently, at Wieden + Kennedy NY, he led the team’s effort to completely reengineer their business development practice. Now at Mirren, Brent plays a leading role in the firm's new business training and recruitment specialization for agencies. Along with business conferences, Brent regularly guest lectures at Harvard, MIT, Wharton and Columbia business schools.
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