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‹ Back To All WorkshopsManaging Your Business Development Director for Peak Performance
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Whether you're looking for a strong new business director - or are one - learn more about: the 3 types of new biz directors, where to find them, job descriptions, evaluating performance and compensation.
From strategically guiding the management team, to packaging the agency for a pitch, to securing first-time meetings with prospects, this is one of the most challenging positions in the agency. This training session will focus on a few key principles that will help agency CEOs (and their management teams) better direct and support their new business leads – in a way that will achieve a higher level of success.
Brent Hodgins is the Managing Partner at Mirren Business Development. He has worked in Account Management, Interactive and New Business for agencies that have included Wieden + Kennedy, TBWA\Chiat\Day and Leo Burnett. In his account roles, his clients included McDonald’s, Kellogg’s, Johnson & Johnson, Barnes & Noble, Bell Canada and U.S. Trust Wealth Management.
After beginning his agency career at Leo Burnett, he moved to TBWA\Chiat\Day where he continued in account management. Soon after, Brent launched their first Interactive Division in New York. He then moved into Agency Marketing and New Business. Most recently, at Wieden + Kennedy NY, he led the team’s effort to completely reengineer their business development practice.
Now at Mirren, Brent plays a leading role in the firm's new business training and recruitment specialization for agencies. Along with business conferences, Brent regularly guest lectures at Harvard, MIT, Wharton and Columbia business schools.
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