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‹ Back To All WorkshopsBuilding a Profitable Digital Practice: Case Study w/PJA Advertising & Marketing
Date & Location
Only a short distance from MIT in Cambridge, MA, PJA has aggressively and quite successfully built an integrated digital offering. In fact, it is now making up almost half of their entire business.
While integrating digital is certainly not new, building a practice that generates consistent, growing, and profitable revenue continues to be met with numerous challenges.
In this training webcast, Mike O'Toole (President & Partner) and Robert Davis (SVP Digital Marketing) will walk through the key principles that are critical in building a successful interactive capability. Step-by-step, they will then discuss the key stages that an integrated practice needs to move through as it stabilizes, grows, and matures. There will be discussion on staffing and infrastructure, with a particular focus on profitability.
Brent Hodgins of Mirren Business Development will be hosting.
Mike O’Toole, President
Mike O'Toole is President of PJA Advertising + Marketing, where he oversees strategy and operations for both their Cambridge, MA and San Francisco offices. Mike advises senior marketers at clients such as CA Technologies, GE Healthcare, and Brother International on marketing strategy and accountability. Under Mike's leadership, PJA has been named an AdAge BtoB Agency of the Year five of the last six years. Mike is a blogger for MarketingProfs Daily Fix, as well as founder and host for PJA Radio's This Week In Digital Media, a live internet radio show focused on marketing innovation.
Robert Davis, SVP, Digital Marketing
Robert leads PJA’s digital service offerings, and has worked in digital marketing since, well, there has been such as thing as digital marketing, first as a creative and user experience leader, and then as a strategist. His career includes stints with Chiat/ Day, Lintas, Ingalls, Think New Ideas and Goodman&Company. He has a broad range of B2B and B2C marketing experience, including American Express, AOL, Bertelsmann, Dell, EMC, GlaxoSmithKline, Globoforce, IBM, Infor, Novartis, P&G, Radisson, SAP and Unilever.
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