According to recent data, there are now over 61,000 marketing services agencies in this country. Selecting a new one is an overwhelming thought for most clients. And agencies certainly don't make it easy.

But yes, we know, your firm is really different though.

"We are fully-integrated, media-neutral, all about ideas and of course, all about results. We understand that it is no longer about a monologue… you can no longer talk at consumers. It's a two-way conversation now. What really separates us though is that we first start by digging in with your business. We then apply our proprietary five-step circle chart process: we start with research and strategy, move to ideation and then it all goes to market. But what really really separates us is that we measure the results of our work, and this learning feeds back into the circle chart. Oh, and we have a social media expert."

If you're ready to finally differentiate your agency, then this workshop is for you.

You will walk through a step by step process that you can take away and apply to your agency's proposition (or set of propositions). Finally, you will feel confident that your agency is:

1) Compelling to prospects;

2)Differentiated from the agencies you compete against;

3)Authentic.

You will leave with a clear sense of those prospects that you can most easily convert into new business - and exactly what your proposition needs to be to attract that new revenue.

Handouts will be provided to Mirren Members. You can learn about membership here.