It's no secret that digital is providing one of the largest new business opportunities for agencies. And the industry has been working at it for well over a decade now. However, there have been many stumbling blocks along the path to profitability.

This day-long workshop is for agency executives, senior managers and principals who are involved in building and delivering digital capabilities. We will spend the day looking at a step by step approach to building an integrated online service offering. The training will outline how to transform your internal process, infrastructure, staffing and proposals into that which bakes in a profitable digital product.

Note: This Series Will Again Sell Out
With a focus on providing quality instruction to each participant, we limit capacity to only a conference room size group.

Who Should Attend: What Types of Firms? Who on My Team? >>

You will learn the key principles, phases and investments required to create a practice that is sustainable, consistent and generating strong revenue.

Elements of discussion will include:

• A Phased Approach to Building Your Infrastructure
• Roles, Staffing, Outsourcing
• How to Make the Fundamental Digital Culture Shift
• Leveraging Clients to Fund Your Build Out
• The Digital Services Most in Demand
• Why Consumer Insights & Brand Strategy are Still at the Core

This training is collaborative in style and involves group discussion and break-out exercises to ensure you're applying everything to your unique situation.

In advance of the workshop, all participants will answer a questionnaire and provide a few sample digital proposals and capabilities. This is all kept confidential and used to help the Mirren Training team adapt the content to ensure it is 100% relevant to everyone in the room.

You will leave this workshop with a complete set of training materials, an evolved approach and a plan in terms of exactly what your next steps need to be - to build a profitable digital practice.

Member Tuition: $880

Non-Member Tuition: $940

Location: Host agency is TracyLocke located at 1999 Bryan Street Suite 2800, Dallas, Texas 75201
Workshop Hotline: 866.508.0523
Cancellation Policy >>