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‹ Back To All WorkshopsGetting the Most Out of Your New Business Director
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Whether you're looking for a strong new business director - or are one - learn more about: the 3 types of new biz directors, where to find them, job descriptions, evaluating performance and compensation.
As the only recruiting and training practice that specializes exclusively in new business, Mirren brings a tremendous amount of insight into making this role highly effective.
From strategically guiding the management team, to packaging the agency for a pitch, to securing first-time meetings with prospects, this is one of the most challenging positions in the agency. This training session will focus on a few key principles that will help agency CEOs (and their management teams) better direct and support their new business leads – in a way that will achieve a higher level of success.
Heather leads our training programs that cover Proactive Prospecting, Competitive Pitch Performance and Accelerated Organic Growth. A key part of her counsel: smaller agencies must stop chasing every shiny penny and be uber-focused on going after and converting better quality prospects.
Experienced as a New Business Director herself, Heather certainly understands the swamp, chaos and exhilaration of new business. With several years at Adams & Knight (a progressive and talented agency outside of Hartford, CT), she was able to implement several Mirren best practices to increase overall agency sales, grow an existing customer base and convert new business wins to the agency's bottom line.
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