This is an ideal session for CEOs, management teams and new business directors to help develop a prospecting strategy to move the agency into new business categories.

Expanding into new categories can provide a lucrative source of new revenue. However, most do not target and convert "low hanging fruit" in a strategically-sound fashion. Agencies often randomly target categories and prospects where the firm has no credibility, ultimately ending up with little success. This online workshop will take you through the challenges and the key strategies necessary to position and package your agency to enter new categories, fast.

You’ll wrap up with action items that you can immediately begin applying.