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Advanced Deck Writing: Applying the Principles of Storytelling to Sell More Work & Better Work

Date & Location

May 2011 20
1:30PM- 3:00PM Eastern Webinar
This Webinar has already occurred.
Advanced Deck Writing: Applying the Principles of Storytelling to Sell More Work & Better Work

Please note date change from April 29th to May 20th. Based on the latest insights from Mirren’s on-site training, this online workshop will focus on how to craft a far more engaging and persuasive final pitch deck – with the end goal of converting more of your competitive reviews.

Learn how to:

  • Create a laser-sharp, focused, memorable, and differentiating story.
  • Populate your pitch deck with strong yet concise content that uses storytelling techniques to appeal to decision-makers and improve the attractiveness of the agency’s thinking.
  • Hook the audience at the start of the pitch, foreshadow the strong thinking to come, and set the stage to convert the business.
  • Make visual aids more effective (PowerPoint, room theater, research theater, boards, props, etc.).
  • Improve the effectiveness of your team members in the final pitch presentation (better command the room and engage/bond with the client).

You will leave this training session with a new template that you can immediately begin using for your pitch (and client) presentations.

About the Instructor
Brent Hodgins
Brent Hodgins Mirren Business Development

Brent Hodgins is the Managing Partner at Mirren Business Development. He has worked in Account Management, Interactive and New Business for agencies that have included Wieden + Kennedy, TBWA\Chiat\Day and Leo Burnett. In his account roles, his clients included McDonald’s, Kellogg’s, Johnson & Johnson, Barnes & Noble, Bell Canada and U.S. Trust Wealth Management.

After beginning his agency career at Leo Burnett, he moved to TBWA\Chiat\Day where he continued in account management. Soon after, Brent launched their first Interactive Division in New York. He then moved into Agency Marketing and New Business. Most recently, at Wieden + Kennedy NY, he led the team’s effort to completely reengineer their business development practice.

Now at Mirren, Brent plays a leading role in the firm's new business training and recruitment specialization for agencies. Along with business conferences, Brent regularly guest lectures at Harvard, MIT, Wharton and Columbia business schools.

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