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1) Managing the Procurement Gatekeeper: Getting What You’re Worth

2) Accelerated Organic Growth: Mining Every Possible Project From Every Client

3) Guest Speaker: Michael Gass, A Formula for Fueling Agency New Business through Social Media

	Members	Non-Members	You Save
Before October 20	$545	$645	$100
October 20+21 (on-site if avail)	$645	$745	Full Price

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1) Managing the Procurement Gatekeeper: Getting What You’re Worth

• Whether you deal with procurement or new procurement-like policy, understanding this new gatekeeper can open - or close - doors. Here, we'll review the latest insight into specifically how procurement thinks, and what it takes to best build and maintain a profitable relationship.
• What is the best way to engage and persuade this new gatekeeper? Is it just about price now? Understand why they pay some agencies more than others... and what you can do to improve your own compensation.

2) Accelerated Organic Growth: Mining Every Possible Project From Every Client

• There is no faster opportunity for new revenue than through your current clients: you have a good relationship and the door is open. Work through the steps necessary to uncover every single project opportunity from every single client.
• Learn how to motivate your account people and how to arm them with the tools, systems and behaviors to proactively and consistently mine for new project opportunities – without having to feel like sales people.
• Walk out of this session with specific steps that you can implement.

3) Guest Speaker: Michael Gass, Building Your New Business Pipeline with Social Media
Social media is one of the most effective tools for networking, positioning your agency and building your new business pipeline. Michael Gass will walk though a practical formula that will leverage social media to:

• Create a sustainable and consistent new business program that is easily maintained even when the agency is at its busiest
• Ensure this new business plan is measurable and adjustable
• Establish networking capabilities that break through any geographical barriers your agency may be experiencing
• Create time management tools that will provide a return on your “social media time” investment

Location: Hosted by the agency TBWA\CHIAT\DAY in the "Disruption Suite"
488 Madison Avenue, New York, NY 10022

Who Should Attend: What Types of Firms? Who on My Team? >>

Note: This Series Will Again Sell Out
With a focus on providing quality instruction to each participant, we limit capacity to only a conference room size group.

More Information: 866.508.0523

Cancellation Policy >>