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1) Search Consultant Guest Speaker: AAR Partners

2) Better Differentiate Your Agency: Crafting a Positioning

3) Writing Case Studies to Better Differentiate & Sell Your Agency

4) Selling the Benefit of Your Work: New Tools to Increase Your Persuasion

	Members	Non-Members	You Save
Before October 20	$545	$645	$100
October 20+21 (on-site if avail)	$645	$745	Full Price

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1) Search Consultant Guest Speaker: “Increasing Your Odds of Winning"

Lisa Colantuono, AAR Partners

• Lisa Colantuono of AAR Partners has run hundreds of reviews all over the country. She will share her take on the latest trends defining agency selection and how you can better increase your odds of winning.
• There will be an opportunity to meet Lisa during the session.

2) Better Differentiate Your Agency: Crafting a Positioning

• There are now 61,888 marketing services firms in the U.S alone. Differentiating your agency has never been more critical – and more difficult.
• Step-by-step, we will walk through a process to craft a positioning for your firm. You will craft a strategic foundation that will be: (1) differentiating from other agencies; (2) compelling to prospects; and (3) authentic to your agency.

3) Writing Case Studies to Better Differentiate & Sell Your Agency

• Most clients believe that case studies are irrelevant and do a poor job of selling the agency. Given this, you’ll learn how to write them in a way that better positions your agency as exactly what they need.
• As part of the session, you’ll understand the missing elements in your case studies that are critical for client decision-making – and exactly how to address this.
• Also learn how to get more data from your clients about the results of your work (even when they don’t want to give it to you).
• Walk away knowing how to write case studies that will: (1) actually be read by the prospect; (2) better differentiate the agency; and (3) better sell and convert the prospect.

4) Selling the Benefit of Your Work: New Tools to Increase Your Persuasion

• Your work is effective. You’ve delivered impressive results time and time again. However, clients are looking for more solid proof up front that your work will deliver.
• This session will dive into new tools that you can immediately apply that irrefutably build a case for the effectiveness of your work. Simply put, when clients see the benefit in what you’re presenting, they buy more.

Location: Hosted by the agency TBWA\CHIAT\DAY in the "Disruption Suite"
488 Madison Avenue, New York, NY 10022

Who Should Attend: What Types of Firms? Who on My Team? >>

Note: This Series Will Again Sell Out
With a focus on providing quality instruction to each participant, we limit capacity to only a conference room size group.

More Information: 866.508.0523

Cancellation Policy >>