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REGISTER FOR ALL 4 SESSIONS TO SAVE $800

1) Writing Your Performance-Based New Business Plan

2) Managing Your Management Team: Getting Them Focused & Aligned on the Plan

3) Selling to the Search Consultants: Getting On Their Radar, Getting the Invite

	Members	Non-Members	You Save
Before October 20	$545	$645	$100
October 20+21 (on-site if avail)	$645	$745	Full Price

>> SAVE $800 BY REGISTERING FOR ALL 4 SESSIONS <<

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1) Writing Your Performance-Based New Business Plan

• We will review how to best structure and write a new business plan that is focused on driving specific results.
• Learn how to draft this critical document in a way that increases the performance of your team.
• Ensure you include all the critical elements that are necessary for effective business development.
• Address the resources you’ll require.
• Articulate the role that each team member on your team should play.
• Understand the “one key core competency” that will guarantee the greatest return on the resources you invest.

2) Managing Your Management Team: Getting Them Focused & Aligned on the Plan

• If there are 8 people on your management team, there are 27 opinions about how new business should operate. As you know, once the plan is written, the hard part is ahead: executing your new strategy.
• Here, we’ll review tools you can use to help bring alignment to your management team; tools that will help bring commitment to execution.

3) Selling to the Search Consultants: Getting On Their Radar, Getting the Invite

• Search Consultants are on the receiving end of pitches from hundreds of agencies around the country. So why your agency? Why are you better than everyone else they’re speaking to? Why are you worthy of being placed into a review?
• This session will focus on the best way for an agency to break through the clutter get on their radar.
• Get a look into their selection process and exactly what it takes to get on their short list. Understand why they reject most agencies and how you can prevent this – no matter what size your shop happens to be.

Location: Hosted by the agency TBWA\CHIAT\DAY in the "Disruption Suite"
488 Madison Avenue, New York, NY 10022

Who Should Attend: What Types of Firms? Who on My Team? >>

Note: This Series Will Again Sell Out
With a focus on providing quality instruction to each participant, we limit capacity to only a conference room size group.

More Information: 866.508.0523

Cancellation Policy >>