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1) Search Consultant Guest Speaker: Roth Associates

2) Building Your Strategic Horsepower: Uncovering & Selling Deep Consumer Insights

3) Face to Face with Prospects in 90 Days: Building Your Pipeline

	Members	Non-Members	You Save
Before October 20	$545	$645	$100
October 20+21 (on-site if avail)	$645	$745	Full Price

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1) Search Consultant Guest Speaker: “Increasing Your Odds of Winning”
Dick Roth and Cathy Cohan, Roth Associates

• Dick and Cathy have run hundreds of reviews all over the country. They will share their take on the latest trends defining agency selection and how you can better increase your odds of winning.
• There will be an opportunity to meet Dick and Cathy during the session.

2) Building Your Strategic Horsepower: Uncovering & Selling Transaction Insights

• Clients are buying insights: new insights (about the target audience) that lead to business opportunities.
• This session will review the specific strategic core competencies that every agency (small and large) must master. And it’s not about jumping on the digital or social media bandwagon. In fact, the new agency model is centered around its ability to develop, sell, execute against and measure Transaction Insights.
• With this at the core, the session will review the set of basic capabilities that will lay a rock solid foundation for growth over the next five years.

3) Face to Face with Prospects in 90 Days: Building Your Pipeline

• This hands-on session will address the steps in building an on-going pipeline of qualified leads - using a powerful "diagnostic" approach.
• From qualifying, to targeting, to attacking, and closing, you will learn the most efficient and effective path to bringing new prospects in the door. You will also learn the type of outbound call that will almost always get returned.
• The goal: sitting face to face with new prospects in 90 days.

Location: Hosted by the agency TBWA\CHIAT\DAY in the "Disruption Suite"
488 Madison Avenue, New York, NY 10022

Who Should Attend: What Types of Firms? Who on My Team? >>

Note: This Series Will Again Sell Out
With a focus on providing quality instruction to each participant, we limit capacity to only a conference room size group.

More Information: 866.508.0523

Cancellation Policy >>