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Persuading the Procurement Gatekeeper

Date & Location

Jun 2010 21
12:30PM Eastern Webinar
This Webinar has already occurred.
Persuading the Procurement Gatekeeper

Whether you deal with procurement or new procurement-like policy, understanding this new gatekeeper can open - or close - doors. Here, we'll review the latest insight into specifically how procurement thinks, and what it takes to best build and maintain a profitable relationship. What is the best way to engage and persuade this new gatekeeper? Is it just about price now? Understand why they pay some agencies more than others... and what you can do to improve your own compensation.

About the Instructor
Brent Hodgins
Brent Hodgins Mirren Business Development

Brent Hodgins is the Managing Partner at Mirren Business Development. He has worked in Account Management, Interactive and New Business for agencies that have included Wieden + Kennedy, TBWA\Chiat\Day and Leo Burnett. In his account roles, his clients included McDonald’s, Kellogg’s, Johnson & Johnson, Barnes & Noble, Bell Canada and U.S. Trust Wealth Management.

After beginning his agency career at Leo Burnett, he moved to TBWA\Chiat\Day where he continued in account management. Soon after, Brent launched their first Interactive Division in New York. He then moved into Agency Marketing and New Business. Most recently, at Wieden + Kennedy NY, he led the team’s effort to completely reengineer their business development practice.

Now at Mirren, Brent plays a leading role in the firm's new business training and recruitment specialization for agencies. Along with business conferences, Brent regularly guest lectures at Harvard, MIT, Wharton and Columbia business schools.

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