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Correcting the Five Mistakes of Agency Management Teams

Date & Location

Jul 2010 6
3:00PM Eastern Webinar
This Webinar has already occurred.
Correcting the Five Mistakes of Agency Management Teams

This workshop is specifically designed for agency senior management. We will address the myths that management teams incorrectly operate against. Through our on-going research studies and on-site training, we’ve identified a specific list of elements that agency executives must improve. From how resources are allocated, to how to best sell creative ideas, to identifying low-hanging fruit, we will address the issues head on. Resolving these constraints will have an immediate impact on your new business performance.

About the Instructor
Brent Hodgins
Brent Hodgins Mirren Business Development

Brent Hodgins is the Managing Partner at Mirren Business Development. He has worked in Account Management, Interactive and New Business for agencies that have included Wieden + Kennedy, TBWA\Chiat\Day and Leo Burnett. In his account roles, his clients included McDonald’s, Kellogg’s, Johnson & Johnson, Barnes & Noble, Bell Canada and U.S. Trust Wealth Management.

After beginning his agency career at Leo Burnett, he moved to TBWA\Chiat\Day where he continued in account management. Soon after, Brent launched their first Interactive Division in New York. He then moved into Agency Marketing and New Business. Most recently, at Wieden + Kennedy NY, he led the team’s effort to completely reengineer their business development practice.

Now at Mirren, Brent plays a leading role in the firm's new business training and recruitment specialization for agencies. Along with business conferences, Brent regularly guest lectures at Harvard, MIT, Wharton and Columbia business schools.

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