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‹ Back To All WorkshopsAdvanced Writing: Your Case Studies
Date & Location
Most clients believe that case studies are irrelevant and do a poor job of selling the agency. Given this, how can you write them in a way that better positions your agency as exactly what they need?
- Understand the missing elements in your case studies that are critical for client decision-making.
- Bring the magic of your strategic and creative horsepower to life.
- Get more data from your clients about the results of your work (even when they don’t want to give it to you).
- Articulate results in a way that will hook prospects.
- Ultimately, make your case studies far more persuasive.
You will learn new principles to turn these into documents and content that will: (1) actually be read by the prospect; (2) better differentiate the agency; and (3) better sell and convert the prospect.
*Note: Registration is per office location.
Brent Hodgins is the Managing Partner at Mirren Business Development. He has worked in Account Management, Interactive and New Business for agencies that have included Wieden + Kennedy, TBWA\Chiat\Day and Leo Burnett. In his account roles, his clients included McDonald’s, Kellogg’s, Johnson & Johnson, Barnes & Noble, Bell Canada and U.S. Trust Wealth Management.
After beginning his agency career at Leo Burnett, he moved to TBWA\Chiat\Day where he continued in account management. Soon after, Brent launched their first Interactive Division in New York. He then moved into Agency Marketing and New Business. Most recently, at Wieden + Kennedy NY, he led the team’s effort to completely reengineer their business development practice.
Now at Mirren, Brent plays a leading role in the firm's new business training and recruitment specialization for agencies. Along with business conferences, Brent regularly guest lectures at Harvard, MIT, Wharton and Columbia business schools.
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