What a week!
Mid-April brought 400 of our closest friends to The Big Apple for the annual Mirren New Business Conference with Adweek. We all took in more than 30 sessions that included Crispin, Droga5, R/GA, IDEO, TBWA\Chiat\Day, Zimmerman, Mirren, the Search Consultants, and of course... The Live Pitch Competition.
Here, you’ll find extended coverage and content from the event. Over the next few weeks, we’ll be adding more brief recap postings, speaker hand-outs, photos and video clips.
Did you take any photographs or session notes? Please share them with the community. We’ll post them and give you full credit for sharing. Just send them along to Natashia Elstad.
Note that this content is available only to members of Mirren. If you joined us at the conference, you have been provided with a reduced membership fee during our beta period.
Here is the second batch of photos from the conference. Enjoy!..
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2010 Mirren Conference Video
Interviews, highlights and comments from Speakers and Attendees – with special thanks to Snippies for producing.
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Here’s just an initial batch of photos from the conference. More coming soon. Enjoy!..
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Here is a copy of all the boards that Joe Sterling sketched up on Tuesday at the conference. Enjoy!..
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And here’s the 2nd set of conference images from Joe Sterling...
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Bogusky delivered a provocative take on why we need to look at the business in completely different ways – more like contrarians – to better break away from the pack, to better innovate. The only way to grow is by thinking differently and challenging the paradigms of the business.
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“I am worried about the future of our business. And it has nothing to do with our ability to grasp digital or social media. More important than reactively chasing every shiny new “object,” agencies must proactively step back and examine how they can better meet the needs of their market.”..
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You can exhale—a bit.
After almost 2.5 years of recession, consumers are driving more, buying more and feeling better. It’s good news for marketers—if they can navigate new buying patterns of recession-stung Americans...
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In 2010, you must convert every single opportunity that presents itself. But as you know, a “big idea” in no way guarantees a win. Facing competition like you’ve never experienced before and the fickle nature of clients, selling that big idea is a real challenge. There’s nothing worse than receiving the call where you’re told, “Sorry, but you came in… second.” Based on the latest insights from Mirren’s on-site training, this double-length session will focus in on how to orchestrate the entire final pitch presentation – with the end goal of converting every prospect...
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If you’re not going in with the attitude of converting the business, you’re not taking the right approach. It’s not “all about ideas” or “consumer insights” in 2010. In fact, you should forget the brief. And definitely forget the agenda. Based on the latest strategies from Mirren’s on-site training, this double-length session will laser in on exactly what has changed in 2010...
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You invest a tremendous amount of time and effort in these key documents. And yet, clients still complain that agencies all look and sound the same. Given this, how should they be structured and written to better differentiate and persuade?..
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Sometimes, an industry expert can get your company on the road to redemption. And, sometimes, it takes a stranger. With almost two decades in business, Alex Betancur has shaken up clothiers, retailers and Internet companies—but never an advertising agency. And that’s a big reason he was invited to address Mirren’s 2010 New Business Conference—to help agencies, executives and staff pondering a 180...
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<strong>The industry has changed more in the past nine months than in the last nine years.</strong> And the level of change will only intensify. To survive, agencies must integrate, innovate and specialize...
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Biz dev folks—take a page from the book of Zimmerman.
Once a solid but regional automotive shop, Zimmerman has become one of the country’s most successful retail agencies. And EVP and CMO Michael Goldberg has provided a road map...
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Many companies today are being dragged—kicking and screaming—into social media. But unless they’re forming conversations about themselves on Twitter, Facebook and other newish arenas, they’re allowing outsiders to do so...
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You have only one chance for a first impression. Given this, and the short attention span of clients, there are several critical points that you must make within the first few seconds or lines of your outreach. Here, you will move step-by-step through a process that will help you to craft the messaging that will best hook your prospects. The session will also cover outreach strategies, tools and tactics to help you develop your entire outreach strategy.Ultimately, the goal is to get the prospect on the phone, to convert the phone call into a meeting… and the meeting into the first project...
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Negotiating a piece of business can feel just as good as winning it in the first place. Believe it.
Too often, however, it’s gut-wrenching, where one group gives up too much and then beats itself up for being weak. And the other side of the table, well, they wonder if they could’ve gotten more concessions had they just pushed a little harder.
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Procurement: it’s not just a hobby anymore.
Under ever growing pressure to cut operating expenses, companies will continue to look to their purchasing departments for help. And despite the fact that they often play the heavy, procurement execs realize agencies must earn enough to make a job worth their while.
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The economy looks at long last to be on the mend—and that’s not necessarily good for marketing agencies. Many competitors fold or go into bunker mode when times get tough. This means, recessions provide astounding opportunities for strategic businesses to expand, boost brands and solve client problems. “Recovery is for losers,” she said. One of the best ways to grow is by pursuing new assignments with existing clients—and that’s easier said than done. To land those insights, agencies must find consultants, employees or others who can help you think differently...
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Clients are under increased pressure to measure and deliver ROI to justify budgets and improve performance. Agencies prepared to support clients with strategies and tactical plans based on marketing ROI insights are better positioned to grow their business...
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The room was abuzz as eight brave volunteers came together today in Mirren’s Live Pitch Competition this morning. One of the most anticipated sessions, agency participants see new business presentations from the client perspective.....
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Despite a changing landscape for marketers, their agencies and consultants, some things never change with regard to new business. Herewith, a primer from Brian Goodall, general manager of Jones Lundin Beals.....
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Thank you to Laura Maness of the Draftfcb new business team for submitting her notes on Alex Bogusky’s keynote. Here they are from her note pad to our posting:
"A new business conference...what could...
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While business development is most certainly the lifeblood of any advertising or marketing agency, it also tends to have a slight to severe pariah status internally. One of the reasons might be the stubborn belief... Read More ›
If you've been following @bogusky on Twitter today, you'll know he graciously provided a link to view a video of his Mirren keynote address.
However, the video link was actually for his eyes only....
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Like children reared in comfortable and loving environments, people tend to be most creative when they feel safe and trust their colleagues. A good way to convey this is for workplaces to be playful environments where workers don’t feel the need to constantly self edit.....
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Thank you for joining us at the conference last week! It's been an amazing experience for us to watch as the new business community evolves and comes together.....
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