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Strategic / Account Planning
As you know, it doesn't matter what type of agency you are, without deep insights, without a well-articulated brand and communications strategy, the agency becomes positioned as a tactical vendor… with a very low win rate. Below, you'll find content focused on supporting your strategic horsepower.
Chapters of the Training
Chapter 1 Client New Business Trends
Chapter 1 Client New Business Trends
Chapter 2 Leveraging Research-Based Insights
Chapter 2 Leveraging Research-Based Insights
Chapter 3 Agency Positioning/Differentiation
Chapter 3 Agency Positioning/Differentiation
Chapter 4 Competitive Pitching/RFPs
Chapter 4 Competitive Pitching/RFPs
- Pitch Discovery: Uncovering Exactly What It Will Take to Win (Part 1 of 2) ›
- Pitch Discovery: Uncovering Exactly What It Will Take to Win (Part 2 of 2) ›
- The Mirren Pitch Discovery Call Tool ›
- The New Credentials: One Hour Closer to the Win ›
- Deck Writing: Applying the Principles of Storytelling (Part 1 of 3) ›
- Deck Writing: Applying the Principles of Storytelling (Part 2 of 3) ›
- Deck Writing: Applying the Principles of Storytelling (Part 3 of 3) ›
Chapter 5 Organic Growth
Chapter 5 Organic Growth
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 1 of 5) ›
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 2 of 5) ›
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 3 of 5) ›
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 4 of 5) ›
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 5 of 5) ›
Chapter 6 Proactive Prospecting
Chapter 6 Proactive Prospecting
- Building & Converting a Pipeline of Qualified Leads (Part 1 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 2 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 3 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 4 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 5 of 5) ›






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