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Agency Models & Marketing
Sorry, we don't consider getting mentioned in the agency trade pubs as marketing that leads to new business. We're talking client-centric, insight-rich, content based marketing that targets and hooks prospects. Dig in for some strategic principles on proactively getting noticed by the right prospects.
Chapters of the Training
Chapter 1 Agency Positioning/Differentiation
Chapter 1 Agency Positioning/Differentiation
- The Key Client Trends Defining Agency Positioning & Selection (Part 1 of 3) ›
- The Key Client Trends Defining Agency Positioning & Selection (Part 2 of 3) ›
- The Key Client Trends Defining Agency Positioning & Selection (Part 3 of 3) ›
- Crafting Your Agency's Positioning (Part 1 of 3) ›
- Crafting Your Agency's Positioning (Part 2 of 3) ›
- Crafting Your Agency's Positioning (Part 3 of 3) ›
Chapter 2 Agency Websites & Promotional Videos
Chapter 2 Agency Websites & Promotional Videos
Chapter 3 Public Relations
Chapter 3 Public Relations
- Questions Agencies Should Ask When Creating a PR Plan ›
- Consistency a Must for Agency PR to Be Effective ›
- Media Training Helps Agencies Avoid Missteps ›
- Agencies Beware of Speaking with Reporters Off the Record ›
- SEO a Must for Agency News Releases ›
- Internet Helps Agencies Put the Public Back in Public Relations ›
- Self-publishing Is a Good Option for Agency Principals ›
- Questions Agency Principles Should Consider before Writing a Book ›
- An Effective PR Plan ›
- Developing an Effective PR Plan: Getting Started ›
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