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Agency Principals/Management
Just what you need, more work on top of your day job. However, it's not about the hours... it's about effective leadership and an efficient, methodical approach.
Chapters of the Training
Chapter 1 Managing Your New Business Director
Chapter 1 Managing Your New Business Director
Chapter 2 Agency Marketing, Positioning & Models
Chapter 2 Agency Marketing, Positioning & Models
- The New Agency Model: Core Competencies for the Next Five Years ›
- Crafting Your Agency Positioning (Part 1 of 3): Laying the Positioning Foundation ›
- Crafting Your Agency Positioning (Part 2 of 3): The Problems That Agencies Face ›
- Crafting Your Agency Positioning (Part 3 of 3): Crafting Your Proposition ›
- Capitalizing On Your Sweet Spot ›
- The Role of Research-Based Insights in Converting More Business (Part 1 of 3) ›
- The Role of Research-Based Insights in Converting More Business (Part 2 of 3) ›
- The Role of Research-Based Insights in Converting More Business (Part 3 of 3) ›
- Agency Culture: Top 10 Best Places to Work ›
Chapter 3 New Business Plan
Chapter 3 New Business Plan
Chapter 4 Client Trends Defining Agency Selection & Retention
Chapter 4 Client Trends Defining Agency Selection & Retention
Chapter 5 Improving Your Pitch Team's Performance
Chapter 5 Improving Your Pitch Team's Performance
- The Mirren Pitch Decision Tool: To Pitch or Not to Pitch? ›
- Pitch Discovery: Uncovering Exactly What It Will Take to Win (Part 1 of 2) ›
- Pitch Discovery: Uncovering Exactly What It Will Take to Win (Part 2 of 2) ›
- The New Credentials: One Hour Closer to the Win ›
- Deck Writing: Applying the Principles of Storytelling (Part 1 of 3) ›
- Deck Writing: Applying the Principles of Storytelling (Part 2 of 3) ›
- Deck Writing: Applying the Principles of Storytelling (Part 3 of 3) ›
- Search Consultants: Is It Worth Your Time, Your Resources to Market to Them? ›
Chapter 6 Proactively Building Your Agency's Pipeline
Chapter 6 Proactively Building Your Agency's Pipeline
- Building & Converting a Pipeline of Qualified Leads (Part 1 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 2 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 3 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 4 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 5 of 5) ›
Chapter 7 Accelerating Organic Growth with Account Management
Chapter 7 Accelerating Organic Growth with Account Management
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 1 of 5) ›
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 2 of 5) ›
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 3 of 5) ›
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 4 of 5) ›
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 5 of 5) ›






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