Training Online


Organic Growth
Chapter 5   Marketing to Search Consultants

Estimated Time to Complete: 21 mins

The Key Client Trends Defining Agency Retention & Selection (Part 3 of 3)

Leveraging Nine Insights to Drive Organic Growth

TRAINING VIDEO SERIES OVERVIEW:

In addition to maintaining a satisfied client, account management is now responsible for growing the account. However, knowing how to grow the business requires an even deeper understanding of how clients operate.

Based on the learning from our marketing chief roundtable series with Harvard Business School and Harvard Business Review, we share exactly what clients most want from an account person to grow their business – particularly given the current economy.

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