Training

Here online at Mirren, jump in with one of nine step-by-step new business training programs. Or even better, our New Business strategists will work in-person with your entire team.

The only New Business Training Center of its kind, with nine programs focused on growth.

What Are You Working On?

Competitive Pitching/RFPs

Step-by-step, learn the best practices of...More

Step-by-step, learn the best practices of those agencies with the highest win rates.

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Agency
Marketing

A few strategic principles on proactively...More

A few strategic principles on proactively getting noticed by the right people.

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New Business
Plan

Principles for crafting a performance-based...More

Principles for crafting a performance-based new business plan.

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Organic
Growth

Implement new strategies and tools to...More

Implement new strategies and tools to systematically mine for every possible opportunity from every client.

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Proactive Prospecting

Get focused. Get disciplined. Proactively...More

Get focused. Get disciplined. Proactively target, attack, and convert.

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What is Your Role?

Strategic / Account Planning

The single most critical capability in...More

The single most critical capability in winning business: your ability to turn insights into client business opportunities.

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Agency Principals / Management

Just what you need, more work on top of your...More

Just what you need, more work on top of your day job. However, it's not about the hours. It's about the approach.

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Account Management

The new client services mandate: keep the...More

The new client services mandate: keep the client happy and grow the business. This takes new systems, new tools, new habits.

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New Business Directors

While everyone thinks they're a new business...More

While everyone thinks they're a new business expert, you're the one being held accountable. Dig in with the latest best practices.

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Here, our New Business Strategists work in-person with your entire team.

Mirren Fast Track Program
Craft Your 12 Month New Business Strategy &...More
Craft Your 12 Month New Business Strategy & Plan
  • 90 Day Lead Generation
  • Competitive Pitch/RFP Strategy + Process
  • Accelerated Organic Growth
  • Positioning
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Deck Writing & Presentation Skills
Storytelling Principles to Increase Pitch Win...More
Storytelling Principles to Increase Pitch Win Rate
  • Command the Room
  • Authoritative Deck Writing
  • Custom Pitch Deck Template
  • Room Theater + Visual Aids
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Build a More Profitable
Digital Practice
Capitalize on the Largest Business Growth...More
Capitalize on the Largest Business Growth Opportunity
  • Preempt the Mistakes that Sabotage Digital Profitability
  • Culture Shift: Campaigns to Platforms
  • How to Build Your Infrastructure: A Phased, Methodical Approach
  • Core Competencies & Staffing
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Our in-person training programs are customized for small/mid-size vs. larger agencies.
Additional fees apply for all On-Site Training. Membership is not required for On-Site Training.

To find out more about how our advanced training programs can impact your new business growth:
email Cara Kombol or call her directly at 212.388.9541.

To find out more about booking Mirren, contact: Cara Kombol
212.388.9541
Email Cara Kombol

We provide keynotes and interactive workshop-style sessions with C-level agency executives and their management teams.

Our talks are insightful, provocative and interactive. Each keynote and workshop ends with participants taking a few minutes to articulate their “new business plan of action” - the next steps they are committing to take as soon as they return to their agency. Training materials and handouts are provided.

Here are five of our most requested sessions, often delivered by our Managing Partner, Brent Hodgins:

1   Advanced Pitch Stategy: Better Engage, Differentiate, Convert
Immediately begin making your competitive pitch...More
Immediately begin making your competitive pitch engagements more disciplined, strategic and engaging. From pitch discovery (uncovering what it will really take to win), to capabilities sessions, to final pitch presentations, you will learn contrarian strategies that will separate you from the pack and engage prospects in ways they didn't expect.Less
2   Advanced Prospecting Strategy: Target, Attack, Convert
Build a robust pipeline of qualified leads – using a...More
Build a robust pipeline of qualified leads – using a powerful "diagnostic-selling" approach. The session begins with identifying those prospects you can most quickly and efficiently convert. It then addresses each step of building your entire pipeline: 1) Initial phone and email outreach; 2) Converting the initial phone call into a meeting; and 3) Converting the meeting in a new assignment for the agency.Less
3   Accelerating Organic Growth: Mining Every Possible Opportunity
There is no faster opportunity for new revenue than...More
There is no faster opportunity for new revenue than through your current clients: you have a good relationship and the door is open. This session works through the steps necessary to uncover every project opportunity from every client. Learn how to motivate your account people and how to arm them with the tools, systems and behaviors to proactively mine for new project opportunities - without having to feel like sales people.Less
4   Crafting Agency Positioning: Differentiate Yourself from the Pack
Yes, we know. Your agency is different. You're a...More
Yes, we know. Your agency is different. You're a fully-integrated, media-neutral, first-start-by-digging-in-with-your-client's-business, have-a-proprietary-five-step-circle-chart-process agency. Oh, and it's now about creating a dialogue with consumers. In fact, you're a new type of agency. If you're ready to finally differentiate your agency, this session hits it head on. You will walk through a step-by-step process to craft a positioning that communicates the unique strengths of your agency – in no uncertain terms. The goal: separate yourself from the sea of sameness.Less
5   The Four New Business Strategies for the Next Five Years
It’s no secret that clients have changed over the past...More
It’s no secret that clients have changed over the past several years. They are seeking an evolved set of capabilities – and a different way of being engaged in a new business situation. Particularly suited for agency CEOs, this session takes a frank look at what your agency is missing and why it’s holding you back. You will review the specific set of core competencies that every agency (small and large) must master to drive new business growth. And it’s not about jumping on the digital or social media bandwagon. You will leave this session with a framework that will help lay a rock solid foundation for growth.Less

Still Considering whether or not to apply for membership?

While you are stuck in the purgatory of indecision, here's a chance to dig in. Below is a small set of pragmatic Online Training Program materials that you can take away and apply right now. No membership required.

To find out more about how our advanced training programs can impact your new business growth:
email Cara Kombol or call her directly at 212.388.9541.

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To find out more about how our advanced training programs can impact your new business growth:
email Cara Kombol or call her directly at 212.388.9541.

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