This video series is pulled from Mirren’s On-Site Training programs for marketing services agencies. Each video in this series of eight looks at the latest trends defining how clients are selecting agencies. We have prepared this brief video series to also work for management and new business meetings. They are an ideal tool to quickly educate your senior management on what is working to develop an effective new business strategy.

In this particular video clip, we discuss some of the more irrational elements that drive clients to behave the way they do... often “talking big,” but then ultimately “playing it safe.” You know clients (and prospects) do this. You’ve seen it time and time again.

But why does this odd behavior permeate so much of client culture? Understanding how clients make their decisions will allow you to engage and present in a manner that will ultimately convert more business.

You can continue to Part 2 of 8 here.

Here, you can learn a bit more about Brent Hodgins, Mirren’s Managing Partner, and instructor for this particular series.