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What Are You
Full Training Index
What Are You
Working On?
Competitive Pitching/RFPs
1 Pitch Targeting
1 Pitch Targeting
- The Key Client Trends Defining Agency Selection & Retention (Part 1 of 3) ›
- The Key Client Trends Defining Agency Selection & Retention (Part 2 of 3) ›
- The Key Client Trends Defining Agency Selection & Retention (Part 3 of 3) ›
- The Mirren Pitch Decision Tool: To Pitch or Not to Pitch? ›
- Agencies Are in Business to Sell Products for Their Clients ›
- The Role of Category Experience in Determining Whether or Not to Pitch ›
2 Pitch Discovery
2 Pitch Discovery
3 Procurement
3 Procurement
4 Questionnaires/RFPs/Proposals
4 Questionnaires/RFPs/Proposals
5 Case Studies
5 Case Studies
6 Capabilities
6 Capabilities
7 Final Pitch Presentations
7 Final Pitch Presentations
- Deck Writing: Applying the Principles of Storytelling (Part 1 of 3) ›
- Deck Writing: Applying the Principles of Storytelling (Part 2 of 3) ›
- Deck Writing: Applying the Principles of Storytelling (Part 3 of 3) ›
- Better Demonstrate the Value of Your Work: Sell to the Purchase Cycle ›
- One Key Question Agencies Must Answer for Clients ›
- Casting Your Presentation Team: Cut Them if They Can't Command the Room ›
- Prepare to Fight or Brace for Impact ›
8 Presentation Skills & Slide Design
8 Presentation Skills & Slide Design
- Presenting When You're Not Face to Face (Part 1 of 3) ›
- Presenting When You're Not Face to Face (Part 2 of 3) ›
- Presenting When You're Not Face to Face (Part 3 of 3) ›
- Make Your Team Better Presenters: Better Sell Big Pitch Ideas ›
- Avoid Death by PowerPoint: Using Animation Correctly ›
- Avoid Death by PowerPoint: Turning Ideas Into Slides ›
- Avoid Death by PowerPoint: It’s Not as Easy as You Think ›
- Avoid Death by PowerPoint: Bring More Creativity ›
- Avoid Death by PowerPoint: Using the Right Focus ›
- Avoid Death by PowerPoint: Fix Overwhelming Slides ›
Organic Growth
1 Introduction
1 Introduction
2 Client Retention & Growth Insights
2 Client Retention & Growth Insights
- The Key Client Trends Defining Agency Retention & Selection (Part 1 of 3) ›
- The Key Client Trends Defining Agency Retention & Selection (Part 2 of 3) ›
- The Key Client Trends Defining Agency Retention & Selection (Part 3 of 3) ›
- Persuading the Procurement Gatekeeper ›
- One of the Key Reasons Agencies & Their Clients Do Not Connect ›
- Don't Let Client Procurement Commoditize Your Agency ›
- Why Accounts Go Into Review ›
3 Client Targeting
3 Client Targeting
4 Mining for Opportunities
4 Mining for Opportunities
5 Client Growth Plan & Meeting
5 Client Growth Plan & Meeting
6 Additional Organic Growth Strategies
6 Additional Organic Growth Strategies
7 Research Based Insights: Additional Training
7 Research Based Insights: Additional Training
8 Organic Growth: Additional Training
8 Organic Growth: Additional Training
- Presenting to Your Clients When You're Not Face to Face (Part 1 of 3) ›
- Presenting to Your Clients When You're Not Face to Face (Part 2 of 3) ›
- Presenting to Your Clients When You're Not Face to Face (Part 3 of 3) ›
- Make Your Client Team Better Presenters: Better Sell Big Pitch Ideas ›
- Client Deck Writing: Applying the Principles of Storytelling (Part 1 of 3) ›
- Client Deck Writing: Applying the Principles of Storytelling (Part 2 of 3) ›
- Client Deck Writing: Applying the Principles of Storytelling (Part 3 of 3) ›
- How to Brainstorm Big Audacious Pitch Ideas ›
- Client Proposals: Turn Them Into Active Selling Documents ›
- Make Your Client Proposals Work Harder ›
- One Key Question Agencies Must Answer for Their Clients ›
Agency Models & Marketing
1 Agency Positioning/Differentiation
1 Agency Positioning/Differentiation
- The Key Client Trends Defining Agency Positioning & Selection (Part 1 of 3) ›
- The Key Client Trends Defining Agency Positioning & Selection (Part 2 of 3) ›
- The Key Client Trends Defining Agency Positioning & Selection (Part 3 of 3) ›
- Crafting Your Agency's Positioning (Part 1 of 3) ›
- Crafting Your Agency's Positioning (Part 2 of 3) ›
- Crafting Your Agency's Positioning (Part 3 of 3) ›
2 Agency Websites & Promotional Videos
2 Agency Websites & Promotional Videos
3 Public Relations
3 Public Relations
- Questions Agencies Should Ask When Creating a PR Plan ›
- Consistency a Must for Agency PR to Be Effective ›
- Media Training Helps Agencies Avoid Missteps ›
- Agencies Beware of Speaking with Reporters Off the Record ›
- SEO a Must for Agency News Releases ›
- Internet Helps Agencies Put the Public Back in Public Relations ›
- Self-publishing Is a Good Option for Agency Principals ›
- Questions Agency Principles Should Consider before Writing a Book ›
- An Effective PR Plan ›
- Developing an Effective PR Plan: Getting Started ›
4 Social Media
4 Social Media
5 Marketing to Search Consultants
5 Marketing to Search Consultants
6 Agency Models & Core Competencies
6 Agency Models & Core Competencies
Proactive Prospecting
1 Prospect Targeting
1 Prospect Targeting
2 Your Prospect Door-Opening Ammunition
2 Your Prospect Door-Opening Ammunition
- Building & Converting a Pipeline of Qualified Leads (Part 2 of 5) ›
- The Role of Research-Based Insights in Converting More Business (Part 1 of 3) ›
- The Role of Research-Based Insights in Converting More Business (Part 2 of 3) ›
- The Role of Research-Based Insights in Converting More Business (Part 3 of 3) ›
3 Initial Prospect Outreach: E-mail + Phone
3 Initial Prospect Outreach: E-mail + Phone
4 Converting the Meeting (And Meeting Follow-Up)
4 Converting the Meeting (And Meeting Follow-Up)
My New Business Plan
1 Client Trends Defining Agency Selection
1 Client Trends Defining Agency Selection
2 Positioning
2 Positioning
3 Writing a New Business Plan
3 Writing a New Business Plan
What Is Your Role?
Strategic/Account Planning
1 Client New Business Trends
1 Client New Business Trends
2 Leveraging Research-Based Insights
2 Leveraging Research-Based Insights
3 Agency Positioning/Differentiation
3 Agency Positioning/Differentiation
4 Competitive Pitching/RFPs
4 Competitive Pitching/RFPs
- Pitch Discovery: Uncovering Exactly What It Will Take to Win (Part 1 of 2) ›
- Pitch Discovery: Uncovering Exactly What It Will Take to Win (Part 2 of 2) ›
- The Mirren Pitch Discovery Call Tool ›
- The New Credentials: One Hour Closer to the Win ›
- Deck Writing: Applying the Principles of Storytelling (Part 1 of 3) ›
- Deck Writing: Applying the Principles of Storytelling (Part 2 of 3) ›
- Deck Writing: Applying the Principles of Storytelling (Part 3 of 3) ›
5 Organic Growth
5 Organic Growth
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 1 of 5) ›
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 2 of 5) ›
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 3 of 5) ›
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 4 of 5) ›
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 5 of 5) ›
6 Proactive Prospecting
6 Proactive Prospecting
- Building & Converting a Pipeline of Qualified Leads (Part 1 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 2 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 3 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 4 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 5 of 5) ›
7 Stategic/Account Planning: Case Studies
7 Stategic/Account Planning: Case Studies
Account Management
1 Introduction
1 Introduction
2 Client Retention & Growth Insights
2 Client Retention & Growth Insights
- The Key Client Trends Defining Agency Retention & Selection (Part 1 of 3) ›
- The Key Client Trends Defining Agency Retention & Selection (Part 2 of 3) ›
- The Key Client Trends Defining Agency Retention & Selection (Part 3 of 3) ›
- Persuading the Procurement Gatekeeper ›
- One of the Key Reasons Agencies & Their Clients Do Not Connect ›
- Don't Let Client Procurement Commoditize Your Agency ›
- Why Accounts Go Into Review ›
3 Client Targeting
3 Client Targeting
4 Mining for Opportunities
4 Mining for Opportunities
5 Client Growth Plan & Meeting
5 Client Growth Plan & Meeting
6 Additional Organic Growth Strategies
6 Additional Organic Growth Strategies
7 Research Based Insights: Additional Training
7 Research Based Insights: Additional Training
8 Organic Growth: Additional Training
8 Organic Growth: Additional Training
- Presenting to Your Clients When You're Not Face to Face (Part 1 of 3) ›
- Presenting to Your Clients When You're Not Face to Face (Part 2 of 3) ›
- Presenting to Your Clients When You're Not Face to Face (Part 3 of 3) ›
- Make Your Client Team Better Presenters: Better Sell Big Pitch Ideas ›
- Client Deck Writing: Applying the Principles of Storytelling (Part 1 of 3) ›
- Client Deck Writing: Applying the Principles of Storytelling (Part 2 of 3) ›
- Client Deck Writing: Applying the Principles of Storytelling (Part 3 of 3) ›
- How to Brainstorm Big Audacious Pitch Ideas ›
- Client Proposals: Turn Them Into Active Selling Documents ›
- Make Your Client Proposals Work Harder ›
- One Key Question Agencies Must Answer for Their Clients ›
Agency Principals/Management
1 Managing Your New Business Director
1 Managing Your New Business Director
2 Agency Marketing, Positioning & Models
2 Agency Marketing, Positioning & Models
- The New Agency Model: Core Competencies for the Next Five Years ›
- Crafting Your Agency Positioning (Part 1 of 3): Laying the Positioning Foundation ›
- Crafting Your Agency Positioning (Part 2 of 3): The Problems That Agencies Face ›
- Crafting Your Agency Positioning (Part 3 of 3): Crafting Your Proposition ›
- Capitalizing On Your Sweet Spot ›
- The Role of Research-Based Insights in Converting More Business (Part 1 of 3) ›
- The Role of Research-Based Insights in Converting More Business (Part 2 of 3) ›
- The Role of Research-Based Insights in Converting More Business (Part 3 of 3) ›
- Agency Culture: Top 10 Best Places to Work ›
3 New Business Plan
3 New Business Plan
4 Client Trends Defining Agency Selection & Retention
4 Client Trends Defining Agency Selection & Retention
5 Improving Your Pitch Team's Performance
5 Improving Your Pitch Team's Performance
- The Mirren Pitch Decision Tool: To Pitch or Not to Pitch? ›
- Pitch Discovery: Uncovering Exactly What It Will Take to Win (Part 1 of 2) ›
- Pitch Discovery: Uncovering Exactly What It Will Take to Win (Part 2 of 2) ›
- The New Credentials: One Hour Closer to the Win ›
- Deck Writing: Applying the Principles of Storytelling (Part 1 of 3) ›
- Deck Writing: Applying the Principles of Storytelling (Part 2 of 3) ›
- Deck Writing: Applying the Principles of Storytelling (Part 3 of 3) ›
- Search Consultants: Is It Worth Your Time, Your Resources to Market to Them? ›
6 Proactively Building Your Agency's Pipeline
6 Proactively Building Your Agency's Pipeline
- Building & Converting a Pipeline of Qualified Leads (Part 1 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 2 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 3 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 4 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 5 of 5) ›
7 Accelerating Organic Growth with Account Management
7 Accelerating Organic Growth with Account Management
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 1 of 5) ›
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 2 of 5) ›
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 3 of 5) ›
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 4 of 5) ›
- Accelerating Your Organic Growth: Mining For Every Opportunity (Part 5 of 5) ›
New Business Directors
1 Job Performance
1 Job Performance
2 New Business Plan, Positioning & Marketing
2 New Business Plan, Positioning & Marketing
- The Key Client Trends Defining Agency Selection & Retention (Part 1 of 3) ›
- The Key Client Trends Defining Agency Selection & Retention (Part 2 of 3) ›
- The Key Client Trends Defining Agency Selection & Retention (Part 3 of 3) ›
- Crafting A Performance Based New Business Plan (Part 1 of 3) ›
- Crafting A Performance-Based New Business Plan (Part 2 of 3) ›
- Crafting A Performance-Based New Business Plan (Part 3 of 3) ›
- Crafting Your Agency Positioning (Part 1 of 3): Laying the Positioning Foundation ›
- Crafting Your Agency Positioning (Part 2 of 3): The Problems That Agencies Face ›
- Crafting Your Agency Positioning (Part 3 of 3): Crafting Your Proposition ›
- The Agency Website as a Selling Tool (Part 1 of 3) ›
- The Agency Website as a Selling Tool (Part 2 of 3) ›
- The Agency Website as a Selling Tool (Part 3 of 3) ›
- Search Consultants: Is It Worth Your Time, Your Resources to Market to Them? ›
- Search Consultants: Should Best Practices Be Standardized? ›
3 Competitive Pitching & RFPs
3 Competitive Pitching & RFPs
- The Mirren Pitch Decision Tool: To Pitch or Not to Pitch? ›
- Pitch Discovery: Uncovering Exactly What It Will Take to Win (Part 1 of 2) ›
- Pitch Discovery: Uncovering Exactly What It Will Take to Win (Part 2 of 2) ›
- The Mirren Pitch Discovery Call Tool ›
- A Few Principles for Making Your Questionnaires and RFPs More Persuasive ›
- Make Your Proposals Work Harder ›
- Proposals: Turn Them Into Active Selling Documents ›
- Get Paid for All of Your Work: A New Structure for Agency Fees ›
- The New Credentials: One Hour Closer to the Win ›
- Deck Writing: Applying the Principles of Storytelling (Part 1 of 3) ›
- Deck Writing: Applying the Principles of Storytelling (Part 2 of 3) ›
- Deck Writing: Applying the Principles of Storytelling (Part 3 of 3) ›
4 Proactive Prospecting: Building Your Pipeline
4 Proactive Prospecting: Building Your Pipeline
- Building & Converting a Pipeline of Qualified Leads (Part 1 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 2 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 3 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 4 of 5) ›
- Building & Converting a Pipeline of Qualified Leads (Part 5 of 5) ›
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