Member Profile

‹ Back

Member Profile


Jessica Walker

Member since Apr 12, 2010

or learn about Membership ›



TracyLocke Dallas, Texas

www.tracylocke.com

At TracyLocke, we believe that building brands and driving sustained business growth
starts with meaningful engagement. We call this Brand to Retail (B2R) – a philosophy that
is grounded in the belief that each touchpoint can engage a consumer, remove purchase
barriers, drive purchase and build deeper consumer commitment.



Our B2R strategic approach is built on contextual relevance. It?s geared toward
understanding why, how and when consumer behavior happens. When we understand the context around each behavior in the shopper journey, we can create relevant, meaningful engagement.

Company Type: Advertising

Number of people nationally: 501 - 1000

Jessica Walker was recently selected as a Featured Member here at Mirren. We caught up with Jessica for a quick interview (in between pitches).

You've moved up to Director of New Business at TracyLocke in only 3 years. What has helped you succeed so well in the role?
I joined TracyLocke to help create a more formal new business department. Before that, new business was more of an agency jump-ball that bounced from group to group. It has been great opportunity to come in and develop a team, a process and a strategy that the entire agency can embrace, across all of our offices. I...

or learn about Membership ›

SEND A MESSAGE

^ Top