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Casting the pitch team: cut them if they can't present?
What should the top criteria be in terms of selecting the pitch team members? Availability? Subject matter expertise? Those who will work on the business? Ability to command the room?
Agencies that play it safe only go with those that would work on the business, whether or not they're...
12 comments
Lisa -, -
Apr 16 at 6:31PM
What about smaller agencies? It's not like we have people sitting...
Ellen D, BondDigital
Apr 16 at 6:29PM
I have to disagree with a lot of the discussion that's going on here. If...
David Bucina, J. D. B.
Apr 13 at 12:59PM
It never hurts to read some books about the subject as...
Kelledy Francis, Mirren Business Development
Apr 13 at 9:43AM
If you’re looking for more info to improve your...
Brent Hodgins, Mirren Business Development
Apr 4 at 6:17PM
This is a question we often get in our training programs. Without...
How much of a new business director's compensation should be tied to wins?
There are many agency chiefs who believe no other metric, beyond wins, should be included in a new business director's bonus/incentive compensation just isn't logical. "That's what I'm paying them to do. I'm paying them to bring in business. They're either doing it or they're not."
However, is that...
27 comments
Joan S, RedBox
Apr 4 at 4:41PM
I guess part of the question is... should the NBD own the relationship,...
Joe Brazeal, VantagePoint
Apr 3 at 1:33PM
In a prospective client's eyes, the NBD is tied to the quality/relevance...
Matt Roxo, Haven Agency
Mar 19 at 7:52PM
The Business Development Manager is in place to make strategic...
Mary Haddad, Mirren
Mar 6 at 1:24PM
Strong new business directors should play a role in the strategic and...
