Zimmerman Advertising has made a double-hire.  The vacant Chief Marketing Officer post has been filled by Ryan Linder.  In addition, the Executive Vice President-Chief Integrations Officer position has been filled by Jeff McClelland.  Linder assumes his role as CMO due to former CMO Michael Goldberg leaving for Porter Novelli.  McClelland was a marketing consultant and former CEO of the formidable agency, Cliff Freeman & Partners.  Mirren was pleased to have Jeff at The Mirren New Business Conference where he represented his former agency and participated as one of our guest speakers. The pair will work together on business development at Zimmerman, which traditionally focuses on sectors like retail, sports, automotive and hospitality. 
The photo in this story is of Jeff McClelland.

About Zimmerman Advertising:
Marketing products and promoting brands are one and the same for Zimmerman Advertising. One of the largest retail ad firms in the southeastern US, Zimmerman offers creative development and branding services to a variety of clients, with particular expertise in the automotive retail sector. Its creative philosophy centers on the idea of "brandtailing," the merging of branding strategy and retailing to promote products and services while building brand identity. Founded in 1984 by former "Mr. Florida" Jordan Zimmerman, the agency operates through more than 20 offices in 10 states. Zimmerman is a unit of advertising conglomerate Omnicom Group.

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