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Lauren Crampsie Fast-Tracked to CMO Role at Ogilvy
Woman to Watch - Boundary Breaker Makes Quick Leap to CMO
Lauren Crampsie has been with Ogilvy for only a few years. Her amazing journey to the Chief Marketing Officer position began as a new-business coordinator for Ogilvy, and then two years later she was promoted to take over control of the New York Office’s new-business department. In June 2010, Ms. Crampsie was offered yet another significant appointment, that of CMO of the agency’s North American operations. She is also a senior partner. This quick movement through the ranks paid immediate dividends, as Lauren played a key role in bringing in the lucrative Gap account.
About Ogilvy & Mather:
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. Today it has more than 450 plus offices in 169 cities.
Our history is the evolution of one man's thoughts, talents, and work ethic translated into a company culture, a defining business strategy, a destiny.
From the very beginning, David Ogilvy intended to have a different kind of company. He knew that if he was going to be successful as an expatriate running an under-capitalized offshoot of an old British firm in the country that invented modern advertising (in the city that was its epicenter), he would need to build a strong agency brand. The first two fundamental components of that brand would be the quality and diversity of the people, and the quality and class of the operation. "Only first class business, and that in a first class way."
The third component was his belief in brands. "Every advertisement is part of the long-term investment in the personality of the brand."
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