Kevin Holt formerly of Paceline Consulting moves to The Marketing Arm’s LA shop as VP of Business Development.  Holt with lead the retail and event marketing practice for the next-generation promotion agency.

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> About The Marketing Arm:
The Marketing Arm, Inc., a marketing and promotions agency, provides consulting services for entertainment, sports, multicultural, and cause marketing platforms. The company offers marketing research and return on investment analytics, corporate event and film production, entertainment and multicultural marketing, music strategy and promotions, promotions marketing, retail and shopper marketing, sports marketing and sponsorship, celebrity endorsements and licensing, talent, and wireless and mobile marketing services.