As a new business director, the project I feared most... undertaking a redesign of the agency web site. What message do we communicate now? What is our positioning this week? And, why can't anyone on the management team agree?

As part of Mirren's on-site training, we occasionally interview clients of the agencies we're working with (those from pitches they won and lost). Over the last few years, we've conducted over 90 one on one interviews with senior marketing exec's.

In these interviews, clients report they do in fact spend time on agency web sites. However as you might guess, the more senior the marketing exec, the less time spent. They tell us their goal is to simply make a quick judgment... More ›