The Mirren Blog
1) The business problem solved
2) The insight
3) The results
Let's now focus in on getting access to the kind of client results that will be meaningful to prospects.
Clients often don't provide access, because they see no benefit in providing you with this data.
From the perspective of clients, why should they even bother going through the hassle of providing you with this often complicated (and sometimes sensitive) data... when you won't know what to do with it?
This first step in gaining access to this information is to make it a standard part of your strategy and client management process.
1) The business problem solved (is not relevant).
2) The insight.
3) The results.
In this third posting, we'll focus in on making sure you provide the kind of results that are meaningful to prospects.
First, address the subject matter of your results.
What is your point of view on what... More ›
From the perspective of clients, there are three issues with most case studies. To recap:
1) The problem solved is not relevant to the prospect.
2) The insight is predictable and fails to position the agency's strategic muscle.
3) The results are not meaningful.
In this second posting, we'll focus in on Insights that are Relevant and Unexpected.
Let's step back for a second. Why are Consumer Insights so critical?
We all understand that purchase... More ›
Case studies... always good dinner conversation.
Quite a number of good questions about case studies have come up over the past couple of years. The issue has become critical enough that we are now addressing it with brand new content in our September Workshops. Over the course of several postings, we'll also address it here.Over the last few years, we've personally seen several hundred case studies from large global and smaller boutique agencies. And well, please... More ›
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