The Mirren Blog
We continue to focus on delivering cutting-edge new business strategy that is practical, relevant and immediately applied. To that end, we have a few surprises we'll be announcing in the coming weeks. From format to subject matter to speakers, we'll be introducing a few twists to ensure we continue to deliver meaningful insight.
Content will address key issues that agency principals and new business directors are facing now and will continue to face over the next few years - from Creating New Revenue Streams, to Negotiating with Clients & Procurement, to Advanced RFI/RFP Writing Strategy, to Lead Generation with Social Media.... More ›
As requested by many of you who attended the conference in 2009, below are several of the handouts (often a condensed version of what was actually presented). Simply click on the link to download each PDF.
What Clients Want: Mary Ann Packo, Millward Brown
Where the Spending Is: Krista Faron, Mintel International
Keynote: 25 Things About Pitching To Win: Jason Whiting, AKQA
Breaking Into New Categories: Brent Hodgins, Mirren
The Importance of... More ›





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