The Mirren Blog
Thank you for all your nominations.
We are on a hunt.
We are on the hunt for those agencies that are experiencing growth - and have done so by reinventing their agency.
Call them innovators. Call them visionaries. Call them rule-breakers. Call them bulldogs in their determination to grow. They will be front and center at The 2010 Mirren Business Development Conference in New York this April.
Whether it's creating new revenue streams, experimenting with pricing models, launching new services, tapping social media or a completely new approach to business development... we want know about them.
There is a new breed of agency taking over - and they will be the focus of our next New Business Conference.
Do you fit the bill? Do you... More ›
We continue to focus on delivering cutting-edge new business strategy that is practical, relevant and immediately applied. To that end, we have a few surprises we'll be announcing in the coming weeks. From format to subject matter to speakers, we'll be introducing a few twists to ensure we continue to... More ›
As a new business director, the project I feared most... undertaking a redesign of the agency web site. What message do we communicate now? What is our positioning this week? And, why can't anyone on the management team agree?
As part of Mirren's on-site training, we occasionally interview clients of the agencies we're working with (those from pitches they won and lost). Over the last few years, we've conducted over 90 one... More ›
Well their positioning appears to be: cheaper than freelance, better than interns.
Can't say I knew there was a business opportunity in the middle earth that exists between these two levels of talent. It gets better. The client will pay whatever they think the work is worth.
Here's how they describe their approach:
1. You submit a work request form
2. We perform the duties you require within the time you... More ›
As requested by many of you who attended the conference in 2009, below are several of the handouts (often a condensed version of what was actually presented). Simply click on the link to download each PDF.
What Clients Want: Mary Ann Packo, Millward Brown
Where the Spending Is: Krista Faron, Mintel International
Keynote: 25 Things About Pitching To Win: Jason Whiting, AKQA
Breaking Into New Categories: Brent Hodgins, Mirren
The Importance of... More ›




Connect With Us
Linked In
Twitter
Events/News