The Mirren Blog
On April 13th, Alex Bogusky of Crispin Porter + Bogusky addressed 400 agency executives at The 2010 Mirren New Business Conference. His topic: “If You’re Not Cheating, You’re Not Doing It Right.” To grow Crispin from 16 – 1000 people at a pace not seen by many agencies, meant breaking a few rules. If you follow the rules of new business - if you follow the same path of every other agency, you can expect the same mediocre results.
Mirren members can also get a copy of the presentation and a summary of the key points.
Please note that this video will be live only until Friday, May 7th.
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However, the video link was actually for his eyes only. Living up to his Mirren keynote about "cheating", he tweeted the link out to the masses. Our servers then craaaaaashed. I didn't realize that servers still crashed in 2010.
So, I'm on the beach, on vacation in Mexico and... More ›
Thank you for joining us at the conference last week! It's been an amazing experience for us to watch as the new business community evolves and comes together.
Please take a few minutes to provide us with your feedback and input.
NOTE: as a thank you to taking some time to complete this, Mirren will award a 3-hour new business training session to 3 agencies (respondents #3, 33, 333). Via webcast, your entire management team will be... More ›
Today, our conference team announces the Speaker Selection and Agenda Session Line Up for our 400 agency event this April 12 - 14 in New York.
And we have quite a dynamic and diverse group of speakers this year. Front and center will be the most innovative agencies in the country - numerous of which are experiencing double and triple-digit growth, despite the current climate. It is their best practices that will define the business... More ›
Thank you for all your nominations.
We are on a hunt.
We are on the hunt for those agencies that are experiencing growth - and have done so by reinventing their agency.
Call them innovators. Call them visionaries. Call them rule-breakers. Call them bulldogs in their determination to grow. They will be front and center at The 2010 Mirren Business Development Conference in New York this April.
Whether it's creating new revenue streams,... More ›
We continue to focus on delivering cutting-edge new business strategy that is practical, relevant and immediately applied. To that end, we have a few surprises we'll be announcing in the coming weeks. From format to subject matter to speakers, we'll be introducing a few twists to ensure we continue to... More ›
Our Mirren Search Consultant Review closes fairly shortly now. We've had a good response from the industry, with some interesting insight into what's working and what can improve in terms of how search consultants and agencies work through the competitive review process.
Here are some responses to the question:
What are one or two of the single biggest trends you see taking place with Search Consultants and their impact on new business?
"Growing number of digitial AOR reviews." "They are setting less boundaries around... More ›
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